That is the most makeup I've seen Willam have on. Has he taken a different approach?
I noticed that too! He looks nice, at least. It's certainly interesting to see him looking even more feminine and sweet.
According to his tumblr and instagram, this is for a new show he's doing called Paint Me, Bitch. Those two guys he's with in the picture did his makeup. I'll admit when I first saw it I didn't even recognize it was Willam.